Swarovski partnered with GARAGE Magazine on a limited-edition Book of Dreams Vol. III: an avant garde art book and immersive New York event celebrating surrealism through the work of six contemporary artists: Mickalene Thomas, Nadine Ijewere, Raul de Nieves, Martine Gutierrez, Horacio Salinas, and Jenny Bui & Ed Singleton.

The project brought together photography, sculpture, nail art, fashion, and installation work – each interpreting Swarovski crystals through their own visual language. The launch blurred the line between editorial, art exhibition, and fashion experience, turning the brand into a creative medium rather than simply a luxury product. Featuring cover art by Mickalene Thomas, the project positioned Swarovski within contemporary art and culture in a way that felt immersive, modern, and distinctly editorial.

Social campaign example: linked here



Role: Strategy + Campaign
Lead Brand: Swarovski
Agency: GARAGE Magazine