Nike // New York vs. New York — kassandra smykowski

_{A six-part docu-series for Nike centered on NYC’s legendary NY vs NY summer basketball tournament.

The series followed players, coaches, and community members across the five boroughs, showing how basketball shapes

identity, belonging, and opportunity far beyond the court. Instead of treating the game as spectacle, the work focused on

the people and neighborhoods around it, capturing the energy, pride, and culture that make New York basketball its own world.}

_{Role: Strategy + Program Management

Brand: Nike
Agency: VICE Media

Directed by André Bato

Photography by Steven John Irby
.}